Founded in 1997, the idea behind the brand was to revive the design and craftsmanship aspects of clothing, and to create contemporary everyday glamour. The brand’s bohemian yet modern style featuring fine fabrics, superb tailoring and detailed embellishment garnered a strong following and lots of media attention. Today, with women’s, men’s and interior collections, two flagship stores in Denmark and points of sale in 25 countries, DAY Birger and Mikkelsen is going from strength to strength.
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