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Brand Focus: Muuto and the E27 Light
What: A brand striving to expand the Scandinavian design tradition by creating new perspectives
Where: Copenhagen, Denmark
Scandinavian design is creeping up across Great Britain in all aspects of life, from clothing brands such as Acne and Cos to interior brands such as Muuto. The design movement emerged in the 1950s with the notorious Eero Aarnio’s Ball chair, and of course not forgetting Arne Jacobsen’s Egg chair leading the Scandi production line of the 50s and 60s. From this point forward Scandi design developed into a world-renowned movement know for its minimalism, functionality and aesthetic simplicity.
Muuto as a brand strives to expand the longstanding Scandinavian design tradition by creating new yet original perspectives. In fact, the word Muuto in Finnish simply means new perspective; allowing Muuto to explicitly express their aim through their brand name.
Their designers are hand picked from the leading contemporary designers in Scandinavia giving Muuto an innovative edge. Priding themselves on allowing each designer the freedom to express their very own individual narrative through the design of everyday objects, Muuto hold the key to the greatest Scandinavian products.
“Objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.” – Muuto
We’ve picked out some of our lighting favourites from the Muuto range for you to muse, including the iconic Muuto ‘E27 / Mattias Ståhlbom’.
“The simplicity of the naked bulb is hard to compete with. It stands for something that feels romantic and contemporary at the same time. E27 departs from the essence of a lamp – the socket – creating a simple yet strong object that celebrates the potential beauty in simplicity.” – Mattias Ståhlbom on his E27 design.
Available in a wide variety of colours, the E27 plays with the subtle aesthetics and simplicity of industrial design, creating an original product which is adaptable to any setting you can imagine; a kitchen, a bedroom, an office, a pantry and even the shop floor.
You will know their design; it has muutos.
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